We are CAE Collective
A collaborative design practice — shaping brands looking to explore beyond the beaten path, embracing new thinking and realities.
Our creative flow
We believe in the power of open and rational creativity, akin to the ‘Flow’ in Eastern philosophy
Culture
The collision and integration of diverse cultures provide us with the spark of enlightenment. The fields of culture and art, which we deeply study and explore, are an endless source of inspiration.
Awareness
We champion inclusivity and sustainability in design. Our mission is to raise awareness of diverse perspectives and minimize environmental impact.
Experience
At the web3 era, our focus is on creating engaging, interactive, and memorable experiences through collaboration and tailored design solutions.
Meet our collective
Christophe Branchu
Founder
Valentina Xu
Founder
Valentina
Romain
Wei
Christophe
Eelie
Nicolo
Stanislas
Fuhua
Valentina
Romain
Wei
Christophe
Eelie
Nicolo
Stanislas
Fuhua
Our collective is located across China, Europe, and North America bringing together a variety of cultures and talents under one roof to provide a unique perspective and expertise. In addition, we frequently collaborate with top-tier artists and creators for project-specific missions.
Our awards
Golden Pin Design Award
2022
Design Intelligence Award
2019
Dezeen awards
2019
Golden Pin Design Award
2019
Golden Pin Design Award
2019
CES Innovation Awards
2019
German Design Award
2018
IF Design Award
2018
Shenzhen Global Design Award, Silver
2018
CES Innovation Awards
2018
CES Innovation Awards, Best of the Best
2017
CES Innovation Awards
2017
CES Innovation Awards
2017
They trust us
Discover our focus
Toward innovation and new lifestyle for the new generation. Tapping into the unique values, aspirations, and consumer behaviors of this younger generation.
Our creative work focuses on 3 aspects
Branding
We assist brands in navigating this rapidly transforming market through meticulous brand positioning and creative direction. By harmonizing the innate characteristics of the brand and evolving trends, we unearth fresh opportunities.
Wordmark and Visual Identity
Our core expertise lies in the meticulous creation of Wordmark and Visual Identity. As specialists in custom type and graphic expression, we bring brands to life, creating a distinctive presence that resonates in this rapidly evolving marketplace.
Product and Packaging
With our focus on Product and Packaging, we transform brand strategy and aesthetic into tangible elements. This conversion not only strengthens brand presence but also seamlessly integrates the brand's ethos into every customer interaction.
The new generation: are you a member?
The advent of the metaverse is revolutionizing the way brand are shaped. The increasing merge of real-world and digital interactions is reinventing the relationship between consumers and brands the notion of product in this new era.
Strategy
Utilizing our expertise in the emerging web3 landscape, we translate blockchain and artificial intelligence insights into actionable strategies, preparing businesses for today’s market and the world of tomorrow.
Authenticity and Storytelling
In the crowded digital space, authenticity helps build trust and foster a loyal customer base. It's crucial to convey the brand's values and mission clearly and regularly through compelling storytelling.
Community, Interactivity and Inclusivity
Successful digital strategies hinge on fostering communities, promoting personalized interactivity and inclusivity. With AI it is easier than ever to provide unique personalised content.
Bridging the physical and digital
Blending physical and digital channels ensures brands resonate with both traditional shoppers and digitally-savvy customers, creating an omnichannel shopping experience
The new horizon
The physical and digital has begun to merge at unprecedented speed with the rise of a new generation along with breakthrough technologies. We position ourselves for this new era through these 3 elements:
Authentic – Communal – Experience